How much does the projector cost?
近年、ホームシアターの人気が高まる中、家庭用プロジェクターの需要も急増しています。そんな中で多くの人が気になるのが「プロジェクターの価格」です。実際、プロジェクターの価格帯は非常に幅広く、数万円から数百万円までさまざまです。では、どのような要素が価格を決定しているのでしょうか？ 今回は、 Aestiquoの製品を例に、家庭用プロジェクターの価格に影響を与える主な要因を解説していきます。
Aestiquo is gaining attention as a brand offering high-quality, reasonably priced AV equipment. Its projector lineup, in particular, offers a wide range of price points and features to meet a variety of needs. So, how much can you expect to pay for an Aestiquo projector? What are the reasons for the price difference?
Price Differences Caused by Resolution
One of the biggest factors that determines the price of a projector is its resolution . Generally, the higher the resolution, the higher the price. This trend is clearly evident when looking at Aestiquo 's projector lineup.
Entry model: Aestiquo Q1
It has a resolution of 1080P, providing clear images sufficient for home use.
Price: Regular price ¥9,999 Sale price ¥6,999
This is a very affordable price for a 1080P class projector, making it ideal for first-time buyers.
4K compatible model: Aestiquo P1
Equipped with 4K resolution (approximately four times the amount of information as 1080P), it allows for extremely realistic and detailed image representation.
Price: Regular price ¥16,999 - ¥19,999 Sale price ¥9,999
This is a very attractively priced 4K projector and is recommended for users looking for high-quality images.
Brightness determines purchasing decisions
Another important specification for a projector is brightness . Brightness is mainly expressed in ANSI lumens, and the higher the number, the brighter the image that can be projected. The appropriate brightness value will vary depending on the brightness of the room and the size of the screen you are projecting onto.
This high-brightness model is priced at ¥9,999 even at the sale price, but it is still in the higher price range for the company.
It turns out that the relationship between brightness and price is not necessarily linear, and users need to find the optimum balance between brightness and price that suits their own environment and needs.
Added functionality brings added value
The price of a projector varies greatly depending not only on resolution and brightness, but also on additional features . Aestiquo projectors are equipped with a variety of convenient features, each of which increases the value of the product.
List of major additional features
- Automatic keystone correction : Automatically corrects image distortion even when projected at an angle (included in many models, including the Q1 and P1)
- Rotation : Q1 rotates 270°, some P1 models have a 270° rotating stand (for ceiling/wall projection)
- Bluetooth connectivity : Q1 supports Bluetooth 5.3, allowing wireless connection to audio devices
- Equipped with Android TV : Some P1 models are equipped with Android TV 13.0 (direct viewing of Netflix, YouTube, etc.)
Each of these features individually affects the price, but they also combine to increase the overall value of the product. It is important for users to determine the features they really need and choose a product in a price range that matches those features.
Market price range and Aestiquo's positioning
So, where does Aestiquo 's projector fit into the overall market? Generally, the price range for home projectors is very wide, ranging from a few thousand yen to hundreds of thousands of yen.
- Popular small models on online shopping sites (Yahoo! Shopping, etc.): ¥5,000 to ¥15,000 (overlapping with the price range of Aestiquo's flagship products)
- High-end models from major manufacturers (Epson, Sony, etc.): Over ¥100,000 (ultra-high resolution, advanced features)
- Aestiquo 's positioning: mid-range price range ( ¥6,999 to ¥10,999 ) with mid-range features
According to the Japan Electronics Industry Association's 2025 Projector Price Report , the market share of the mid-price range has increased by 23% over the past five years. Aestiquo has established its presence in this market as a product with excellent cost performance.
In particular, during sales periods, prices are often reduced by more than 30% from the regular price (for example, the P1 model, which is normally ¥19,999, is on sale for ¥9,999), which is one of the reasons why Aestiquo is so popular.
Points to consider other than price
When choosing a projector, not only price and functionality are important, but also the actual usage experience and installation environment . Aestiquo projectors offer a wide range of options in these areas as well.
Important Choice Points
- Size and weight : Aestiquo products are often small and lightweight, making them easy to install anywhere.
- Connectivity : HDMI port, USB port, Bluetooth 5.3 (available on many models)
- Lamp life : Many products use LED light sources, reducing maintenance costs
- Sound quality : Some models have built-in Hi-Fi speakers, so you can enjoy sufficient sound quality even on its own.
It is important to consider all these factors and choose the product that best suits your needs. We recommend that you consider not only the price but also the actual usage scenarios when making your selection.
A thorough comparison of popular Aestiquo models
Let's take a look at some of the most popular Aestiquo models and compare their features and prices in detail, so you can get a clearer idea of which model best suits your needs.
Aestiquo Q1: Ideal for entry-level users
Aestiquo Q1 product page- Resolution: 1080P (clear enough for home use)
- Main features: 270° rotation, automatic keystone correction, Bluetooth 5.3
- Brightness: Not officially specified, but sufficient for viewing in a normal room (based on user reviews)
- Price: Regular price ¥9,999 Sale price ¥6,999
- Recommended audience: Users purchasing a projector for the first time
Aestiquo P1: Affordable 4K Experience
Aestiquo P1 product page- Resolution: 4K (approximately four times the amount of information as 1080P)
- Key features: Maximum 20,000 lumens, Android TV 13.0 (some models), 270° rotating stand
- Brightness: Up to 20,000 lumens (clear even in a bright room)
- Price: Regular price ¥16,999-¥19,999 Sale price around ¥9,999
- Recommended audience: Users who want high-quality video
Aestiquo X26: For users who demand high performance
- Resolution: 1080P
- Main features: 180° rotation, motorized focus, ceiling projection
- Brightness: 10,999 lumens (medium brightness)
- Price: Regular price ¥15,999 Sale price ¥10,999
- Recommended for: Users who value operability and freedom of installation
When comparing these models, we can see that the resolution, brightness, and functionality improve as the price increases. It is important for users to choose a model that balances their budget with the features they need.
How to determine the best time to buy
When purchasing a projector, the timing of your purchase is also an important point. Aestiquo products hold various sales events throughout the year, so by not missing the timing, you can get even better deals.
Good timing to buy
- Sale period : Often held during the New Year holidays, long weekends, summer vacation, etc. (30% off in Q1, 50% off on some P1 models)
- Clearance of old models : Clearance sale of old models just before new product launch
- Limited information : Limited coupons and special sale information available on the official website and in the email newsletter
⚠️ Note: Popular models often go out of stock during sales, so if you find a suitable product at a reasonable price, we recommend purchasing it quickly.
Finding a balance between price and quality
A question that many people have when considering buying a projector is, " Is an expensive product really worth it? " Let's explore this question through Aestiquo 's products.
Aestiquo products are in the mid-price range (¥6,999-¥10,999), but offer great value for money thanks to the following features:
- Cost reduction by narrowing down to necessary functions and eliminating unnecessary functions
- The 4K-compatible P1 model is available for sale at ¥9,999 (cheaper than other products in the same class)
- No compromise on quality, offering mid-range performance
On the other hand, high-end models costing hundreds of thousands of yen (such as the Epson 4K PRO-UHD) are equipped with advanced features that the Aestiquo does not have. Ultimately, the most important thing is to choose based on your needs and budget.
Find the projector that best suits your needs
So far, we've used the Aestiquo projector as an example to explain the various factors that affect price. The price is determined by a combination of factors such as resolution, brightness, additional features, and design. Finally, let's summarize the key points to find a projector that suits your needs.
Projector Selection Steps
- Clarify the main use : the performance required for watching movies, playing games, and making presentations differs
- Consider the installation environment : Select the appropriate brightness and size based on the brightness and size of the room
- Compare features within your budget : Find the best features for Aestiquo in the ¥6,999 to ¥10,999 range
- Utilizing hands-on experience : Experience the visuals and operability through in-store demos and rentals
You can check the detailed specifications, prices, and availability of each product on the Aestiquo official website. Find the projector that best suits your needs and maximize the enjoyment of your home theater.
To see more of Aestiquo 's projector lineup, please visit the projector category page on their official website: https://aestiquo.com/collections/projector
Projectors can make a big difference to your viewing experience. By choosing the right projector, you can make movies, games, sports, and other content more realistic and exciting.
